Business Intelligence & Analytics

Dashboards, semantic data layers, and self-service reporting for non-technical business users.

Concepts

Building a dashboard that actually gets used and drives decisions, not one that just looks comprehensive.

The metrics layer that defines business terms consistently, so 'revenue' means the same thing in every report.

Writing correct aggregations and calculated measures — where subtle mistakes silently produce wrong numbers.

The lighter-weight, reporting-focused data prep that sits between raw warehouse tables and a BI tool.

Letting business users answer their own questions safely, without a queue of ad-hoc requests to the data team.

Presenting analysis so the insight and recommended action are unmistakable, not just the numbers.